GILBERT NETBALL NEWS
Australian Netball Diamonds - The pursuit of brilliance
Wed 10 September 2008
Move over the Wallabies, Socceroos, Opals and Hockeyroos....the Australian Netball Diamonds have arrived!
In a defining, milestone event in netball's 80-year history, Netball Australia today launched the new brand for the highly successful national team - the Australian Netball Diamonds.
Netball Australia Chief Executive, Kate Palmer believes the timing is right for the historic change.
"Our sport has never had a better opportunity to commercialise the national team brand," she said.
"This is a watershed era in netball's development and the branding of our brilliant, successful Australian Netball Team is a critical part of the puzzle in our future development."
Netball Australia consulted widely throughout the 12-month branding process to create a name, brand and logo that reflects the values and tells the story of the national team.
"It is a perfect brand fit - the brilliance of the diamond joining forces with the brilliance of the Australian Netball Team," Palmer said.
"Netball is the unique, feminine Australian game. The Australian Netball Diamonds are strong, graceful, brilliant, professional, multi-faceted, passionate and feminine."
The creation of the Australian Netball Diamonds does break new ground. But the outstanding qualities and achievements of the past and present players will be identified through the new brand which is proudly Australian.
"Australians love to identify their national sporting teams with nicknames and in no time the Diamonds will become a household name," Palmer said.
